‘The Pro Carton Nordica Design Competition’ for Students in 2008 will be remembered for ‘functional and ingenious refinement’ of existing packaging ideas so say this years judges. Out of the four possible awards up for grabs three of them went to PACKLAB. students at the Lahti Institute of Design in Finland. Senior Lecturer Ian Rooney decided to only enter first and second year students into the competition. He said ”I was not shocked but I was pleasantly surprised by the results”.
On Thursday January 29, 2009 the student semi-finalists enjoyed a morning tour and dinner at Tetra Pak. The evening proceeded at Lund University, Ingvar Kamprad Design Centre in Lund Sweden where the seminars and prize ceremony were being held. The results are as follows:
WINNERS - Refinement of a classic
Ville Martikainen & Yuki Miyagi – Second Year Students – PACKLAB. Lahti Institute of Design, Finland
The students redesigned and refined details of the old Tetra pack for slow-pouring liquids. Judges were very interested in this idea and told students how the industry has been trying to solves these kinds of issues for the past 5 years. The judges encouraged the students to also talk with Tetra Pak and other manufactures of carton containers for possible further development.
The jury’s statement: An innovative development of the function combined with a new form of a well-established type of packaging. It is easy to pour from and its new construction allows consumers to empty the packaging completely, thereby allowing them to make big savings. The designers intended the packaging for yoghurt but it can also be easily used for other kinds of slow pouring liquids.
Construction: One die-cut piece that is erected and glued before filling.
SECOND: - Exclusive for costly content
Mattias Carlebert, Johanna Broo, Johanna Bergstrand & Joakim Bodim – Broby Grafiska, Sweden
The jury’s statement: An exclusive packaging for costly contents. With its appealing decoration and typical wrap-around label it hints at its contents without destroying curiosity. It opens like a book and displays its contents behind windows. It is well executed and the decoration is two-colour printed. The documentation is informative and easily accessible. This packaging solution is also well suited to other types of products and can easily be made in various sizes.
Construction: The packaging is made from one die-cut cartonboard blank and a lengthwise glue seam plus a wrap-around label.
THIRD: - Four flavours in one packaging
Alina Juntunen & Irene Virtanen, Second Year Students – PACKLAB. Lahti Institute of Design, Finland
The jury’s statement: An ingenious reinement of the Toblerone carton for an anniversary. The traditional form is retained well. This is a practical concept, simple in its design – one sheet – and easy to open and reclose. An excellent example of further development into multi-packaging. This particular carton contains the fruit&nut, white and dark chocolate, and the original Toblerone chocolate favours.
Construction: The packaging is made from one cartonboard blank that is creased and glued on the triangular outer sides.
MOST INNOVATIVE: – Stackable single packets
Inka Niskanen, Katja Mustaniemi, Linda Holmqvist and Esther Engel – First Year Students – PACKLAB. Lahti Institute of Design, Finland
The jury’s statement: A new and interesting form that permits many opportunities for display, promotion and co-branding, e.g. for hotels. This packaging is intended for a teabag and can be used to put the used teabag in so as to avoid dirtying the table and plate. The jury feels this is a well-planned packaging concept that raises the product’s status and would therefore be good for other things than tea.
Construction: A die-cut and creased cartonboard blank that is glued on two sides.
More articles from the media:
[link] Pro Carton Nordica
[link] Packnyheter (in Swedish)
[link] Packobserver (in Danish)
[link] Packnet (in Swedish)
[link] Packnews (in Norwegian)
