PACKLAB. is the Packaging and Brand Design Department, at the Lahti Institute of Design. The labs main role is to work in close partnership with industry and to support the last two years of a four year undergraduate degree programme.
The lab is an envisioning centre that provides practical-based research and design development in the generation of new innovative marketable packaging ideas for brands, products and services. Students work is characterised by the collaborative culture with industry and the open minded nature of people who the University partnerships with. PACKLABs interdisciplinary approach to ideation makes the department a good innovations partner.
Education
Packaging and brand design differs from many other design areas. Although there are many similarities in knowlegde and skills gained, packaging designers are usually comfortable designing in both two and three dimensions with predominantly a commercial perspective.
The interdisciplinary nature of packaging design means working very closely with many other branches of knowledge. It is an integral part of product and service development, where students get to investigate wider societal and environmental issues such as; changing lifestyles, human needs, usability, interaction, attitudes, technological and political issues. Understanding these wider issues in particularly the application of tangible / non-tangible technologies and how they meets specific human needs in context is vital for the success of innovative and marketing lead businesses.
Contact
PACKLAB.
Lahti Institute of Design
Packaging and Brand Design Department
Lahti University of Applied Sciences
Kannaksenkatu 22, P.O. Box 92
FI-15141 Lahti, Finland
